Pepsi Ad Response

Watching this Kendall Jenner ad which has sparked backlash from the public; I wasn't particularly surprised by what I saw. The fact that Kendall Jenner, a wealthy white model, leaves a photoshoot to join a racial protest, offer a cop a pepsi, and "save the day" is nothing new in the advertisement industry and film industry in general. Even despite deeply engrained racial bias that is often taken advantage of in ads; advertisements are made to market to the public as a product that somehow gives the customer a sense of fulfillment. Apparently Pepsi has been pretty successful.